Domain Baseline^sm provides a balanced approach to managing risk and budget associated with domain
name management

What domain names should I register?

There are two reasons behind registering a domain name. Firstly, it is an opportunity for you to expose your products and services to a given market. Secondly, it is to register domain names where infringement is likely to impact your brand. To understand the reasons why a domain extension is likely to be infringed you need to look into factors such as market potential, rules related to the extension, cost of the extension and other market factors. However, as you do not have unlimited budgets to register all domain extensions with all permutations you are faced with the challenge of balancing risk against budget.

CSC's Domain Baseline

CSC has developed its own software which captures market potential, registry rules and domain costs along with other market factors. It also captures your own market information such as which countries you are trading in. Through its proprietary mathematical models it quantifies this data and produces a risk ranking for each domain extension. Key features include:

• Comprehensive domain availability report of over 700 extensions
• Risk ranking of each domain for your brand
• Recommendations for actions
• Incorporate into your domain name policy
• Risk map to help you visualize your situation and where you want to be

A good defensive strategy should be effective and cost-effective and utilizing Domain Baseline can help you facilitate this. By choosing Domain Baseline you are able to find out where you are today and effectively plan where you want to be tomorrow.

Contact us to learn more about CSC's Domain Baseline services.

Policy Writing

To assist multinational corporations with the protection of their brands on the Internet, CSC works closely with our clients to resolve immediate issues as well as developing long term strategies. In an ongoing consultation process we strive to truly understand your needs and develop custom made solutions for you.

Strategy and Policy

In an increasingly global market environment, it is more important than ever for multinational organizations to have a successful domain name strategy and policy in place. This ensures that your resources are used effectively while helping to control costs. Our consultants can get involved as little or as much as you require, assisting you in developing and implementing your strategy and policy. The policy creation will include:

• Initial consultation to ascertain your Corporate and Strategic objectives
• Interpret the objectives into an actionable policy document
• Assist through software enforcement of policy
• Ongoing consultation to track policy objectives

Contact us to learn more about CSC’s policy writing services.