Brand Protection

Combining advanced web crawling technology with Intellectual Property expertise, CSC’s Brand Protection service scours Internet content on a 24x7 basis to uncover, categorize and report critical occurrences of online brand abuses, including trademark infringement, trademark dilution, domain name abuse, traffic diversion, brand disparagement, offensive content and false affiliation/endorsement.

• Our proprietary technology scans and digests web pages, images and other Internet content around the clock to locate critical occurrences of online brand abuse.
• Expert in-house analysts collect and categorize content to provide highly filtered, actionable results, allowing you to focus your resources on those abuses that are causing your organization the most damage.
• Online report delivery provides sophisticated management and enforcement tools within a collaborative environment.  Track and archive records, assign enforcement tasks, auto-generate and store Cease & Desist correspondence, maintain detailed enforcement history and create customized workflow reporting, all within our secure VigilActive platform.
• A dedicated client team engaged in ongoing collaboration helps ensure that we wield our technology and human expertise to provide you with only highly filtered, actionable information.

Contact us to learn more about CSC's Brand Protection services.

Compliance

Our expert analysts program our powerful technology to collect and categorize online activities undertaken by agents, independent agents and foreign subsidiaries that could cause lost revenues and/or brand dilution such as the use of incorrect or out-of-date branding materials, display of incorrect company information, unauthorized web site templates, objectionable advertising activities, etc.  Our compliance solution can be customized to focus on affiliate, corporate or financial service compliance issues.

Affiliate / Partner Compliance

For brand holders with affiliate partnership networks, a comprehensive online monitoring solution requires diligence in examining and enforcing affiliate compliance.  CSC’s customized affiliate/partner compliance solution gives you the ability to accomplish this by:

• Working with you to set up clear and consistent monitoring objectives
• Continually monitoring your partner networks for compliance
• Reporting timely, actionable results in our sophisticated online reporting center
• Delivering online tools to manage your compliance enforcement efforts

Corporate Compliance

For brand holders whose brands are authorized for a specific use by others outside of the scope of a traditional affiliate network, CSC offers a corporate compliance solution.  Instead of monitoring a list of known affiliates, we’ll monitor use of your brand in conjunction with specific activities and abuse types, finding instances of questionable use of your brand outside of your authorized specifications.   This will be accomplished by:

• Working with you to define the parameters of  authorized vs. unauthorized use of your brand
• Creating and monitoring a database of known users of your brand for compliance
• Continually identifying users to add to your database of known users
• Reporting timely, actionable results in our sophisticated online reporting center
• Delivering online tools to manage your compliance enforcement efforts

Contact us to learn more about CSC's Compliance services.

Counterfeit / Gray Market Sales

Counterfeit sales cost to businesses worldwide has been estimated as high as $600 billion per year, with U.S. business losses alone estimated at $200-250 billion per year - a statistic that prompted the FBI to refer to counterfeit sales as “the crime of the century.”  In addition to the financial consequences, these sales can lead to damaged brand reputations due to inferior product quality as well as potential health and safety risks associated with items such as fake prescriptions, faulty manufacturing parts and altered food and beverage products.

With the ease at which cyber-criminals can quickly market to a global consumer audience, the Internet has become a major distribution channel for fake goods and gray market sales from which no brand is immune, making online monitoring and enforcement activities a necessity for brand holders in the Internet Age.

CSC’s Counterfeit / Gray Market Sales service allows you to:

• Track the sale of potentially counterfeit goods and gray market sales in a variety of places on the Internet, such as rogue web sites, trading boards and message boards
• Locate unauthorized use of well-known logos and brand names on various products and merchandise
• Gauge what sites are causing you the greatest damage via our popularity ranking metrics
• Utilize our online reporting system to manage your enforcement activities
• Combine this service with our Auction Monitoring service for the industry’s most complete anti-counterfeiting solution

Contact us to learn more about CSC's Counterfeit / Gray Market Sales services.

Auction Monitoring

CSC’s auction monitoring service scours the eBay® auction site to identify counterfeit and gray market sales affecting your brand name and equity.  Our online reporting system’s enforcement tools can be used to send and manage removal requests via eBay’s VeRO (Verified Rights Owner) program.

• We’ll work closely with you to identify sellers engaged in suspicious auction activity
• Our technology will search across both auction titles and auction description text to provide you with targeted, actionable data
• Suspect sellers are reported to you via our online platform, including the seller’s name, location and auction numbers of both their live and expired auctions
• Our online reporting system can be used to manage and support your enforcement activities.  CSC can also engage in enforcement activities on the client’s behalf.
• Combine this service with our counterfeit / gray market sales monitoring service for the industry’s most complete anti-counterfeiting solution

Contact us to learn more about CSC's Auction Monitoring services.

Brand Optimization

As brands mature, new possibilities for brand optimization present themselves.  Brands can be revitalized and re-introduced in their existing markets, expanded into new markets, leveraged as a starting point for the creation of new brands, remain the same or even retired to make way for a new brand.  With the Internet now leading the way as the number one source of consumer research during the purchasing process, online monitoring of your brand, products and market has become more and more vital.  CSC can help identify ways to extend and leverage the brand name with our Brand Optimization solutions.

Market Intelligence Reporting

The Internet has grown into a forum for the dissemination of market information. Whether buying online or in a brick and mortar store, tech-savvy consumers now turn to the Internet first to research products and services, read - and post - online reviews, and check out marketing campaigns before making their purchases.

CSC's Market Intelligence reporting can provide pertinent insight into the overall environment your brand participates in now as well as the environment of potential markets as you look for brand expansion opportunities.

Brand Impression Reporting

CSC's Brand Impression reporting can provide you with near real-time insight into what consumer's are thinking - and sharing - about your brand. With the growing phenomenon of blogs, chat rooms and message boards, the Internet has quickly become the place tech-savvy consumers go to voice their opinions on your brands.

Brand Impression reports can help gauge public opinion about a brand and identify potential areas for brand and product expansion as you decide on a brand optimization strategy.

• Our team of expert analysts will work with you to identify the types of market or brand intelligence you’re interested in collecting.
• Our proprietary web crawling technology will scour the Internet on a 24 x 7 basis, collecting and filtering information across a variety of online sources – including blogs, chat rooms and message boards.
• Our analysts will refine your result set, reporting only highly filtered, pertinent information.
• Online report delivery provides sophisticated management and communication tools within a collaborative environment, putting valuable information about each record at your fingertips.

Contact us to learn more about CSC's Auction Monitoring services.

Financial Services Compliance / Anti-Phishing

This full service program offers banks, insurance companies and other e-commerce companies a comprehensive, yet easily affordable anti-Phishing and anti-fraud solution.  This best in class enterprise level fraud protection program features:

• Brand-specific Phishing protection filtering spam email, searching the web and monitoring domains on a 24 x 7 basis
• Domain / Pharming Protection, scanning all new and existing domains to protect your back from being hijacked
• Real-time email alerts when an incident is identified
• Phishing Deactivation services
• 24x7 access to secure online web-based reporting and management tools

Contact us to learn more about CSC's Financial Services Compliance / Anti-Phishing services.